After years of success in the traditional data space, ADD+ is stepping into Web3 not to ride a trend, but to fix what it believes is fundamentally broken.
The $5 million data analytics company, known for serving Fortune 500 clients with market insights, has launched InfoFI, a blockchain-powered platform built to reshape how data value is created and shared. Its mission is simple but ambitious: create a fairer, more transparent data economy where users are not just the source of value, but also the beneficiaries.
“We realized we had been part of an industry that quietly takes from users without ever giving back,” says the company’s PR Manager. “That didn’t sit right with us anymore. InfoFI is our way of rewriting that story.”
The Traditional Data Problem
In the current digital economy, users generate valuable behavioral data every time they scroll, click, or transact. But the value of that data rarely flows back to them. Instead, it’s captured by platforms and research firms behind closed doors, monetized without consent, transparency, or reward.
ADD+ executives describe this as the silent flaw at the heart of Web2: a system that extracts more than it returns.
The breakthrough came when the team began exploring blockchain and realized that Web3 technologies could offer not just better tools, but better ethics.
InfoFI: A Fairer Data Model
InfoFI is ADD+’s answer to the call for change , a platform where users willingly contribute data, understand exactly how it’s used, and receive instant compensation via smart contracts.
Built on blockchain infrastructure, InfoFI introduces a closed-loop data economy. Here’s how it works:
– Users opt in to share behavioral and on-chain data
– InfoFI verifies, values, and distributes rewards transparently
– The data fuels advanced analytics tools for Web3 companies
– Insights are used to build better, more relevant products , often for the same users who contributed in the first place
The result is a more equitable system , one that aligns incentives between platforms, users, and the broader crypto ecosystem.
“This isn’t just a feature,” ADD+ says. “It’s a philosophy.”
Scaling Ethically , and Strategically
ADD+ is clear that this move isn’t a pivot away from its core business , it’s an evolution. Traditional services will continue, but InfoFI is set to become a major new growth engine, with projections to more than double revenue within 18 months.
In its first rollout phase, ADD+ aims to onboard over half a million crypto users, bring in $1 million in Web3 revenue, and work with at least 15 DeFi/NFT clients on pilot programs.
Phase two will see the launch of custom blockchain analytics tools, real-time DeFi dashboards, and white-labeled solutions for Web3 projects seeking ethical data practices.
Why Web3 Needs a Platform Like This
The crypto industry has long promised decentralization and user empowerment , but the data economy inside Web3 has often fallen short. Platforms still collect data without reward structures, and many analytics tools replicate the same extractive patterns as their Web2 predecessors.
InfoFI, by contrast, puts users at the center of the equation. It offers transparent economics, permissionless participation, and real ownership over data contributions.
ADD+ isn’t trying to replace existing tools like Dune or Etherscan. It’s offering something fundamentally different: a future where data value is shared, not hoarded.
A Long-Term Vision: Ethical Data at Scale
Beyond the technology, ADD+ sees InfoFI as the beginning of a larger shift , one that could redefine how analytics platforms operate across both traditional and crypto ecosystems.
By 2027, the company aims to reach $40 million in revenue across its ethical Web3 suite, including InfoFI, blockchain intelligence tools, developer APIs, and consulting services. Its goal is to serve not just DeFi protocols and NFT communities, but also traditional enterprises looking for ethically sourced blockchain data.
A Message to the Industry
ADD+ believes the data industry is approaching a turning point , where transparency, fairness, and user value aren’t just ideals, but business imperatives.
“As users get smarter, as regulations get stricter, and as the crypto space matures, the platforms that lead with ethics will win,” an ADD+ executive notes. “We’re not just adapting to that future. We’re building it.”
With InfoFI, ADD+ isn’t declaring war on the past. It’s offering a better path forward , one where technology and fairness finally go hand in hand.
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Company : AddPlus Data
Contact Person: Andy Pasternack
Email: business@addplus.org
Website: https://addplus.org/
Country – City: Singapore
